How To Re-Build A Brand - Interview With Julien Haenny (VIDEO)

In this exclusive interview, The Subdial sits down with Julien Haenny, CEO of Breva Geneve, to explore the rebirth of one of Switzerland’s most imaginative independent watchmakers.

Julien shares his vision for Breva’s relaunch, the brand’s poetic origins, and why its mission has always been to measure more than just time. From the early concepts rooted in exploration and environmental complication to the modern focus on refined daily-wear horology, this conversation offers a rare look at a brand entering its next chapter with confidence and clarity. With two decades of experience across leading Swiss maisons, Julien discusses the realities of reviving a high-end independent brand, the importance of authenticity, and how Breva plans to bring elegance, innovation, and genuine usefulness back to complicated watchmaking. If you’re fascinated by independents, brand building, or the future of creative Swiss horology, this is one you won’t want to miss.

After a couple of years of procrastination, I’ve finally launched a YouTube channel, and I couldn’t be more excited about it.

The first video, an interview with Breva Geneve CEO Jilien Haenny, is now live, and I would love to get your feedback. Watch it above or on YouTube HERE.

I’m going to do everything I can to get incredible guests on this show, and I can’t wait to share more episodes with you.

Some philosophies I have for the channel.

1. Focus on long-form content - videos that require some chewing, if you know what I mean. (although I will be posting snippets of the interviews to Instagram)
2. Go deep, not broad - see point #1.
3. No clickbait - I won’t be feeding the algorithm.
4. If it’s not interesting, it doesn’t get published - whenever I post, it will be worth it.
5. Make it meaningful.

I only need one thing from you to make this possible: please subscribe!

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