Mitch Barber - Freelance Luxury Watch Writer

Ever since I was a kid I've loved telling stories. Only my extreme shyness held me back from commanding an audience at my primary school every lunch time.

Instead of sharing my inner world vocally, I turned to writing to express myself. Crafting short stories no more than a page long and thinking I was the second coming of J.R.R. Tolkien. As it turns out, I was little more than a kid struggling to communicate, writing my thoughts down was easier then talking about my feelings.
Fast forward twenty-five years and I'm back at it, this time writing about watches instead of one page Lord Of The Rings fan fiction. I've never forgotten my roots however. My style of writing aims to connect the reader with the heart of watchmaking. Stats, prices and hype have no place on The Subdial or in my personal vernacular. They are just not important when it comes to emotion driven copy writing.
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With all of that in mind, I want to share my passion to help brands tell their own stories.

I craft emotion driven watch content with a service tailored to the Swiss luxury watch industry.

‍With a blend of emotional storytelling, SEO strategy, and a deep understanding of horological craftsmanship and history, I create content that elevates your brand and captivates from a variety of backgrounds. From engaging product descriptions and emotional brand storytelling, to optimised content that enhances your search visibility, I help watch brands captivate collectors, enthusiasts, and first-time buyers. Whether you’re refining your website or launching a new collection, I can help you communicate in a way that makes your brand stand out in the minds and hearts of readers.

My service includes general website copy, product descriptions, press releases, EDM, plus editorial and blog content. If there's a story to be told, I can't wait to tell it.

SEO Driven Luxury Watch Content

Your audience is searching for luxury watches online—make sure they find you first. I specialise in crafting SEO-friendly content that balances technical optimisation with elegant ad highly readable storytelling.
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• Strategically incorporating high-impact keywords such as “luxury Swiss watches” and “haute horlogerie” etc, without sacrificing readability.
• Writing compelling meta descriptions and title tags to improve your search rankings.
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With my approach, your website will be as easy for search engines to find as it is for your audience to explore.

Emotional Brand Storytelling

Luxury watches are symbols of history, heritage, and artistry but buying them is a decision made with the heart. I craft narratives that:

• Highlight the craftsmanship behind each watch, from intricate complications to artisanal finishes.
• Weave your brand’s legacy into every piece, connecting with customers on an emotional level.
• Share the human stories—watchmakers, visionaries, and customers—that make your brand unique.
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Through evocative storytelling, I help build a lasting connection between your brand and your customers. I want your customers to feel something when they read about you.

Watch Website Product Copy

Every watch tells a story, and its description should, too. My product descriptions are designed to:
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• Showcase the unique features and technical specifications of each timepiece with precision, clarity and approachability.
• Use sensory language to evoke the experience of wearing the watch—its weight, the shine of its case, or the smooth sweep of its seconds hand.
• Leverage psychological principles such as exclusivity and scarcity to create urgency around limited editions and special releases.
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These descriptions do more than inform—they inspire.

Watch Editorial And Blog Content That Connects With Your Customers

With years of experience telling stories on The Subdial, I've I've become proficient in getting to the core of a brand's story. My content aims to:
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• Show the personality of the watches, the brands and the people it's written about.
• Dig deep into the archives of the brand to uncover the gold with the brands history.
• Create an approachable bridge of entry to the brand - new fans turn into new clients.
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Watch editorial content should be exciting, story driven and focused on the heart.  

Comprehensive Website Audits

Your website is the cornerstone of your online presence. I offer a thorough audit to ensure every word is working for you.
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• Evaluating current content for SEO effectiveness, brand consistency, and audience engagement.
• Identifying opportunities to enhance readability, tone, and emotional potential.
• Providing actionable recommendations to elevate your content above the standards of the current Swiss watch market.
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With my expertise, your website will become a polished and persuasive extension of your brand.

Who Am I?

I am your client, your biggest fan and your most enthusiastic supporter.  

With a deep appreciation for the art of watchmaking and a keen understanding of luxury consumer behavior, I am dedicated to elevating your voice. Let’s collaborate to tell your story with the precision and elegance it deserves. I have years of experience in luxury watch retail space and have come to understand the needs of clients on a deep level. Whether you're a Swiss watch brand, a media company or anything else in the industry, I can help you tell stories that feel special. Let's work together!

‍Please get in touch