.png)
Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, initially as a watch distribution company. By 1910, Rolex became the first wristwatch brand to receive a Swiss chronometer certification, setting the standard for precision timekeeping.
In 1926, Rolex revolutionized the watch industry with the Oyster case, the world’s first waterproof wristwatch. This innovation was followed by the Perpetual movement in 1931, introducing the world’s first self-winding mechanism with a perpetual rotor.
Over the decades, Rolex has continued to push the boundaries of horology with legendary models like the Submariner (1953), the GMT-Master (1955), and the Daytona (1963). The brand remains a leader in luxury watchmaking, synonymous with precision, durability, and timeless elegance.
What Makes Rolex Watches Special? Rolex is known for its uncompromising quality, industry-first innovations, and timeless designs. Every Rolex watch is crafted with premium materials such as 904L Oystersteel, 18k gold, and platinum, ensuring superior durability and aesthetics.
Key innovations include:
• Oyster Case (1926) – The world’s first waterproof wristwatch.
• Perpetual Movement (1931) – Rolex’s automatic self-winding movement.
• Cerachrom Bezels – Scratch-resistant and fade-proof ceramic bezels on models like the Submariner and GMT-Master II.
• Superlative Chronometer Certification – Rolex watches are tested to -2/+2 seconds per day,
surpassing standard chronometer certification.
Beyond innovation, Rolex is celebrated for its iconic status, worn by world leaders, athletes, and explorers. From deep-sea diving expeditions to space missions, Rolex watches are built for both extreme conditions and everyday luxury.
Rolex watches range from $7,000 to over $100,000, depending on the model, materials, and rarity.
• Entry-level models like the Oyster Perpetual start at $7,000–$8,000.
• The Rolex Submariner and Datejust are priced around $10,000–$15,000.
• Professional models such as the GMT-Master II and Daytona range from $14,000 to $40,000, with high-demand pieces often selling for more.
• Gold and platinum models, such as the Day-Date or Daytona in precious metals, can exceed $50,000–$100,000.
Prices for certain Rolex models often appreciate over time, making them not only a luxury purchase but also a potential investment.
Launched in 1953, the Submariner is the ultimate luxury dive watch, featuring water resistance up to 300m, a unidirectional rotating bezel, and a timeless design.
The Cosmograph Daytona was introduced in 1963 for professional race car drivers. It features a high-precision chronograph movement and remains one of the most sought-after Rolex models.
Originally developed in 1955 for Pan Am pilots, the GMT-Master II allows wearers to track multiple time zones with its rotating 24-hour bezel and additional hour hand.
One of the most versatile Rolex watches, the Datejust was launched in 1945 as the first automatic wristwatch with a date display at 3 o’clock.
Introduced in 1956, the Day-Date was the first watch to display both the date and the day of the week in full. It’s exclusively available in gold or platinum and is favored by world leaders.
All Rolex watches are made in Switzerland, with production spread across four state-of-the-art facilities in Geneva and Bienne.
Rolex is vertically integrated, meaning every component—from movements to cases and dials—is produced in-house. The brand even has its own foundry to create its exclusive 18k gold alloys. This level of control ensures that every Rolex meets the brand’s legendary standards of precision, durability, and craftsmanship.
Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, initially as a watch distribution company. By 1910, Rolex became the first wristwatch brand to receive a Swiss chronometer certification, setting the standard for precision timekeeping.
In 1926, Rolex revolutionized the watch industry with the Oyster case, the world’s first waterproof wristwatch. This innovation was followed by the Perpetual movement in 1931, introducing the world’s first self-winding mechanism with a perpetual rotor.
Over the decades, Rolex has continued to push the boundaries of horology with legendary models like the Submariner (1953), the GMT-Master (1955), and the Daytona (1963). The brand remains a leader in luxury watchmaking, synonymous with precision, durability, and timeless elegance.
What Makes Rolex Watches Special? Rolex is known for its uncompromising quality, industry-first innovations, and timeless designs. Every Rolex watch is crafted with premium materials such as 904L Oystersteel, 18k gold, and platinum, ensuring superior durability and aesthetics.
Key innovations include:
• Oyster Case (1926) – The world’s first waterproof wristwatch.
• Perpetual Movement (1931) – Rolex’s automatic self-winding movement.
• Cerachrom Bezels – Scratch-resistant and fade-proof ceramic bezels on models like the Submariner and GMT-Master II.
• Superlative Chronometer Certification – Rolex watches are tested to -2/+2 seconds per day,
surpassing standard chronometer certification.
Beyond innovation, Rolex is celebrated for its iconic status, worn by world leaders, athletes, and explorers. From deep-sea diving expeditions to space missions, Rolex watches are built for both extreme conditions and everyday luxury.
Rolex watches range from $7,000 to over $100,000, depending on the model, materials, and rarity.
• Entry-level models like the Oyster Perpetual start at $7,000–$8,000.
• The Rolex Submariner and Datejust are priced around $10,000–$15,000.
• Professional models such as the GMT-Master II and Daytona range from $14,000 to $40,000, with high-demand pieces often selling for more.
• Gold and platinum models, such as the Day-Date or Daytona in precious metals, can exceed $50,000–$100,000.
Prices for certain Rolex models often appreciate over time, making them not only a luxury purchase but also a potential investment.
Launched in 1953, the Submariner is the ultimate luxury dive watch, featuring water resistance up to 300m, a unidirectional rotating bezel, and a timeless design.
The Cosmograph Daytona was introduced in 1963 for professional race car drivers. It features a high-precision chronograph movement and remains one of the most sought-after Rolex models.
Originally developed in 1955 for Pan Am pilots, the GMT-Master II allows wearers to track multiple time zones with its rotating 24-hour bezel and additional hour hand.
One of the most versatile Rolex watches, the Datejust was launched in 1945 as the first automatic wristwatch with a date display at 3 o’clock.
Introduced in 1956, the Day-Date was the first watch to display both the date and the day of the week in full. It’s exclusively available in gold or platinum and is favored by world leaders.
All Rolex watches are made in Switzerland, with production spread across four state-of-the-art facilities in Geneva and Bienne.
Rolex is vertically integrated, meaning every component—from movements to cases and dials—is produced in-house. The brand even has its own foundry to create its exclusive 18k gold alloys. This level of control ensures that every Rolex meets the brand’s legendary standards of precision, durability, and craftsmanship.
