Mitch Barber - Freelance Luxury Watch Writer

our story

2013

The Watch That Started It All - The SKX 009

FEBRUARY 2014

Embracing Curiosity

In an increasingly interconnected world, spatial systems have emerged as a critical component of modern life. These systems, which encompass everything from GPS navigation to urban planning

september 2015

Cultivating Mindfulness

In an increasingly interconnected world, spatial systems have emerged as a critical component of modern life. These systems, which encompass everything from GPS navigation to urban planning

january 2017

Learning from Experience

In an increasingly interconnected world, spatial systems have emerged as a critical component of modern life. These systems, which encompass everything from GPS navigation to urban planning

november 2020

Connecting with Others

In an increasingly interconnected world, spatial systems have emerged as a critical component of modern life. These systems, which encompass everything from GPS navigation to urban planning

april 2023

The Ripple Effect

In an increasingly interconnected world, spatial systems have emerged as a critical component of modern life. These systems, which encompass everything from GPS navigation to urban planning

I craft emotion driven watch content with a service tailored to the Swiss luxury watch industry.

With a blend of storytelling, SEO, and a deep appreciation for horological craftsmanship and history, I create content that elevates your brand and captivates discerning readers. From engaging product descriptions and emotional brand storytelling to SEO-optimized content that enhances your search visibility, I help watch brands captivate collectors, enthusiasts, and first-time buys alike. Whether you’re refining your website or launching a new collection, I can help you communicate in a way that makes your brand stand out in the minds and hearts of readers.

My service includes general website copy, product descriptions, press releases, EDM, plus editorial and blog content. If there's a story to be told, I can't wait to tell it.

Get In Touch

How can we help

.01

SEO Driven content

Your audience is searching for luxury watches online—make sure they find you first. I specialize in crafting SEO-friendly content that balances technical optimization with elegant storytelling.
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• Strategically incorporating high-impact keywords such as “luxury Swiss watches” and “haute horlogerie” without sacrificing readability.
• Writing compelling meta descriptions and title tags to improve your search rankings.
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With my approach, your website will be as easy for search engines to find as it is for your audience to explore.

.02

Emotional Brand Storytelling

Luxury watches are symbols of history, heritage, and artistry but buying them is a decision made with the heart. I craft narratives that:

• Highlight the craftsmanship behind each watch, from intricate complications to artisanal finishes.
• Weave your brand’s legacy into every piece, connecting with customers on an emotional level.
• Share the human stories—watchmakers, visionaries, and customers—that make your brand unique.
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Through evocative storytelling, I help build a lasting connection between your brand and your customers. I want your customers to feel something when they read about you.

.03

Not your average Product Descriptions

Every watch tells a story, and its description should, too. My product descriptions are designed to:
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• Showcase the unique features and technical specifications of each timepiece with precision, clarity and approachability.
• Use sensory language to evoke the experience of wearing the watch—its weight, the shine of its case, or the smooth sweep of its seconds hand.
• Leverage psychological principles such as exclusivity and scarcity to create urgency around limited editions and special releases.
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These descriptions do more than inform—they inspire.
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.03

Editorial and Blog content that make your clients feel something

With years of experience telling stories on my website The Subdial, I've I've become proficient in getting to the core of a brand or watche's story. My content aims to:
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• Show the personality of the watches, the brands and the people it's written about.
• Dig deep into the archives of the brand to uncover the gold with the brands history.
• Create an approachable bridge of entry to the brand - new fans turn into new clients.
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Watch editorial content should be exciting, story driven and focused on the heart.
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.04

Comprehensive Website Audits

Your website is the cornerstone of your online presence. I offer a thorough audit to ensure every word is working for you.
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• Evaluating current content for SEO effectiveness, brand consistency, and audience engagement.
• Identifying opportunities to enhance readability, tone, and emotional potential.
• Providing actionable recommendations to elevate your content above the standards of the current Swiss watch market.
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With my expertise, your website will become a polished and persuasive extension of your brand.
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Who Am I?

I am your client, your biggest fan and your most enthusiastic supporter.

With a deep appreciation for the art of watchmaking and a keen understanding of luxury consumer behavior, I am dedicated to elevating your voice. Let’s collaborate to tell your story with the precision and elegance it deserves. I have five years of experience in luxury watch retail space and have come to understand the needs of clients on a deep level. Whether you're a Swiss watch brand, a media company or anything else in the industry, I can help you tell stories that connect. Please get in touch!