An Authorized Dealer (AD) in the realm of watchmaking refers to a retailer that has been officially sanctioned by a watch brand to sell its products. These dealers are selected based on their ability to represent the brand's values, maintain its reputation, and provide a high level of customer service. Authorized Dealers are crucial in ensuring that customers receive genuine products, as they source their inventory directly from the manufacturer or through official distribution channels. This guarantees the authenticity of the watches, which is a significant concern in an industry plagued by counterfeit products.

Purchasing from an AD often comes with several benefits, including access to the full manufacturer's warranty, which is not typically available when buying from unauthorized sellers. Additionally, ADs may offer exclusive models, limited editions, or early access to new releases, enhancing the buying experience for enthusiasts and collectors. They also provide after-sales services, such as maintenance and repairs, ensuring that the watch remains in optimal condition.

In summary, an Authorized Dealer serves as a trusted intermediary between the watch brand and the consumer, offering assurance of authenticity, quality, and service, which are paramount in the luxury watch market.