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Ébauche refers to a partially assembled watch movement, which includes the main components but lacks the final finishing and assembly required to complete the timepiece.

An ébauche is a partially complete, unfinished watch movement — the basic mechanical skeleton including main plate, bridges, gear train, and sometimes the escapement — produced by specialist manufacturers and supplied to watch brands for finishing and assembly. It represents the raw foundation upon which watchmakers apply finishing, regulation, and brand-specific customization.
ETA (Swatch Group subsidiary) is the world's largest ébauche supplier, producing movements used across brands from Tissot to TAG Heuer. Sellita is the main independent alternative. Selitta SW200 mirrors the ETA 2824. Kenissi (Tudor/Rolex) supplies movements to Breitling and Chanel. Using an ébauche versus in-house manufacturing is a major point of differentiation in the industry.
Not necessarily. Many excellent watches use ébauche movements — the finishing, casing, and brand execution determine quality. A beautifully finished ETA or Sellita movement in a well-made case can outperform a poorly finished in-house caliber. However, in-house movements typically represent greater investment, exclusivity, and proprietary engineering, which matters to collectors and commands premium pricing.

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