Quartz movement refers to a type of watch movement that uses an electronic oscillator regulated by a quartz crystal to keep time. This technology was first introduced in the late 1960s and revolutionized the watch industry due to its high accuracy and low cost compared to traditional mechanical movements. The quartz crystal oscillates at a precise frequency when an electric current is applied, typically 32,768 times per second, which is then divided down to drive a small motor that moves the watch hands.

Quartz movements are known for their precision, often deviating by only a few seconds per month, making them more accurate than most mechanical watches. They require less maintenance as they have fewer moving parts and are powered by a battery, which typically lasts several years. This movement type is commonly found in both analog and digital watches, offering a wide range of styles and functionalities.

The introduction of quartz technology led to the "Quartz Crisis" in the 1970s and 1980s, where many traditional watchmakers struggled to compete with the influx of affordable and accurate quartz watches. Despite this, quartz movements remain a popular choice for their reliability, affordability, and precision in timekeeping.