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A reference number in watchmaking is a code consisting of numbers and letters that provides a complete profile of a watch, detailing its origin and unique specifications.

A reference number (or reference) is the manufacturer's alphanumeric code identifying a specific watch model, including its case material, dial color, bezel type, bracelet, and other configuration details. Every variation of a watch model has a unique reference number. For example, Rolex Submariner reference 126610LN specifies the 41mm black dial, black ceramic bezel, Oystersteel version, while 126610LV specifies the green 'Kermit' version.
Reference number systems vary by brand. Rolex uses 5-6 digit numbers with letter suffixes (LN for black/noir, LV for green/vert). Patek Philippe uses 4-5 digit numbers with letter suffixes indicating material (J for yellow gold, G for white gold, R for rose gold). Rolex serial numbers (separate from references) can date production year. Learning a brand's reference system helps quickly identify model specifics from listings and auction descriptions.
Reference numbers are typically engraved between the lugs at 12 o'clock (outside, visible when strap is removed), on the case back, or in the movement. For Rolex, the reference is between lugs at 12 o'clock and the serial number between lugs at 6 o'clock. Papers and warranty cards also document reference and serial numbers. On vintage watches, references may be on the dial itself or printed in original documentation.

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