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Watches & Wonders

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(WAH-chiz and WAHN-derz)

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Annual international trade show where leading watch brands showcase their latest timepieces, innovations, and horological craftsmanship.

What does

Watches & Wonders

mean?

Watches & Wonders is the world’s leading trade show dedicated to fine watchmaking and luxury timepieces. Established as a successor to the historic Salon International de la Haute Horlogerie (SIHH), the event is organized by the Fondation de la Haute Horlogerie and takes place annually in Geneva, Switzerland. It serves as a global platform where prestigious watch brands, independent artisans, and industry professionals gather to unveil their latest creations, technological innovations, and design trends. The exhibition is renowned for its exclusive product launches, immersive brand experiences, and educational workshops, attracting collectors, journalists, retailers, and enthusiasts from around the world.

Watches & Wonders plays a pivotal role in shaping the horological calendar, often setting the tone for the year’s most significant releases and industry developments. The event fosters collaboration and dialogue within the watchmaking community, offering insights into craftsmanship, heritage, and the future of timekeeping. In recent years, Watches & Wonders has expanded its reach through digital platforms, enabling a broader audience to participate virtually and engage with the latest advancements in watchmaking. Its influence extends beyond the exhibition halls, driving trends, inspiring innovation, and reinforcing Geneva’s status as the epicenter of haute horlogerie.
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Frequently Asked Questions

What is Watches & Wonders?

Watches & Wonders is the world's premier luxury watch trade show held annually in Geneva, Switzerland. Organized by the Fondation de la Haute Horlogerie, it serves as the industry's most important launch platform where prestigious brands unveil their most significant new timepieces, innovations, and collections each year.

When does Watches & Wonders take place?

Watches & Wonders is held annually in spring, typically in April, in Geneva, Switzerland. The event runs for approximately one week, combining press days for journalists and retailers with public days. It has expanded to include digital programming, allowing global audiences to participate virtually alongside the in-person Geneva exhibition.

Which brands exhibit at Watches & Wonders?

Watches & Wonders features many of the world's most prestigious watch brands, including Rolex, Patek Philippe, Audemars Piguet, Cartier, IWC, Jaeger-LeCoultre, Panerai, Piaget, Vacheron Constantin, and many independent makers. The roster evolves annually, with some brands choosing alternative launch venues, making the exhibitor list a key indicator of industry trends.

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