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Annual international trade show where leading watch brands showcase their latest timepieces, innovations, and horological craftsmanship.

Watches & Wonders is the world's premier luxury watch trade show held annually in Geneva, Switzerland. Organized by the Fondation de la Haute Horlogerie, it serves as the industry's most important launch platform where prestigious brands unveil their most significant new timepieces, innovations, and collections each year.
Watches & Wonders is held annually in spring, typically in April, in Geneva, Switzerland. The event runs for approximately one week, combining press days for journalists and retailers with public days. It has expanded to include digital programming, allowing global audiences to participate virtually alongside the in-person Geneva exhibition.
Watches & Wonders features many of the world's most prestigious watch brands, including Rolex, Patek Philippe, Audemars Piguet, Cartier, IWC, Jaeger-LeCoultre, Panerai, Piaget, Vacheron Constantin, and many independent makers. The roster evolves annually, with some brands choosing alternative launch venues, making the exhibitor list a key indicator of industry trends.

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