We write about watches the way serious people write about design, architecture, or film. Which is to say, we write about them like they matter, without assuming the reader needs to be sold on the idea that they do.
We are small on purpose. One editor-at-large, one host, and a handful of contributors who have been at this long enough to know what a good watch looks like when it's been serviced, and what a bad review looks like when it's been bought. We publish in quarterly issues because that's the pace at which thinking actually happens. We send a newsletter every Friday because that's the pace at which reading actually happens.
We don't take press samples. We don't run affiliate links. We don't embargo. We are not a trade publication, and we are not a gossip column. We are trying to do something in between, and we are trying to do it in public. If that sounds like the sort of thing you'd read, we hope you will.
Writes and edits SmallSeconds from Melbourne. Previously at The Subdial, also writes freelance on independent watchmaking and restoration. Day job is a sales role at Richemont Australia, which is disclosed everywhere it matters. Has been doing this long enough to know that most watch writing is bad, and long enough to still believe it doesn't have to be.
We do not accept press samples. We buy, borrow from collectors, or photograph watches at the brand only with full disclosure.
We do not run affiliate links. Nothing on this site is a referral, and no link we include has been paid for.
We do not review a watch we haven't handled. If we haven't held it, we say so.
We do not embargo. If we can say something about a watch, we say it when we say it. Access we give up is access we give up.
We do not remove pieces after publication at a brand's request. If we got something wrong, we correct it in public.
We do not accept paid placement, sponsored posts, or brand-funded editorial of any kind. Our newsletter is free because it is supported by readers, not by brands.