If you’re a watch enthusiast, the name “Biver” might already ring a bell—and for good reason. Launched in 2023, Biver is the eponymous brand of Jean-Claude Biver, a living legend in the world of horology, and his son, Pierre Biver. Together, they’ve set out to create timepieces that are not just watches, but true works of art, blending tradition with innovation in a way that only the Bivers could.

Jean-Claude Biver’s influence on the watch industry is hard to overstate. He’s the visionary who revitalized Blancpain, brought Hublot to global prominence, and left an indelible mark at TAG Heuer and Zenith. But with Biver, the stakes are personal. This isn’t just another brand; it’s a family legacy, a culmination of decades of passion, expertise, and a relentless pursuit of excellence.

What sets Biver apart? For starters, the brand is fiercely independent and uncompromising in its approach. Every watch is crafted in Switzerland, using only the finest materials and the most meticulous techniques. The debut model, the Biver Carillon Tourbillon, is a testament to this philosophy. It’s a striking combination of high complications—think minute repeater and tourbillon—wrapped in a case that’s as much a sculpture as it is a timekeeper.

But Biver isn’t just about technical prowess. There’s a palpable sense of emotion and storytelling in each piece. The watches are designed to be heirlooms, objects that connect generations and celebrate the art of watchmaking at its highest level. In a world where many brands chase trends, Biver stands out by honoring the past while boldly shaping the future. If you’re looking for a watch with soul, Biver is a name to watch—literally.