Chopard is an independent Swiss luxury house celebrated for its dual mastery in high-end watchmaking and fine jewelry.
Founded in 1860 by Louis-Ulysse Chopard, the brand began as a specialist in precision pocket watches before evolving into one of the most respected names in the world of horology. Today, under the stewardship of the Scheufele family, Chopard combines traditional craftsmanship with a forward-thinking ethos rooted in sustainability and innovation.
Chopard’s identity is shaped by its ability to straddle two worlds: the mechanical excellence of Swiss watchmaking and the expressive beauty of jewelry design. Nowhere is this more evident than in its L.U.C collection, a series of finely crafted mechanical watches that represent the pinnacle of the brand’s horological capabilities. Built in Chopard’s Fleurier manufacture, these timepieces feature in-house calibers, hand-finishing, and Geneva Seal certifications — a clear signal to serious collectors.
Equally iconic is the Happy Sport line, which captures Chopard’s playful elegance. Introduced in the 1990s, these watches feature free-floating diamonds that dance between sapphire crystals, fusing joy and sophistication in a design that redefined women’s luxury watches. The brand’s Mille Miglia collection, meanwhile, channels a love for vintage cars into sporty chronographs that celebrate Chopard’s long-standing partnership with the historic Italian rally.
What truly sets Chopard apart is its commitment to ethical luxury. Since 2018, the maison has used 100% ethical gold across all its collections, leading the way in responsible sourcing and sustainability in high-end watchmaking.
Whether it’s through technically advanced complications or expressive, diamond-studded creations, Chopard remains a family-run brand with a strong sense of identity. Its unique blend of precision, elegance, and purpose ensures its continued relevance among both discerning collectors and new-generation luxury buyers.