Daniel Roth is a luxury watch brand known for its distinctive and innovative designs, often featuring complex mechanisms and unique shapes. The brand combines traditional Swiss watchmaking craftsmanship with modern aesthetics, appealing to collectors and enthusiasts.


Daniel Roth was an independent Geneva watchmaker who founded his own brand in 1989 after years working with Breguet. The brand is celebrated for the distinctive 'double ellipse' case shape — a figure-eight or infinity-curve case outline that became the brand's signature aesthetic. Daniel Roth produced highly refined classical watches with in-house complications until the brand was acquired by Bulgari in 2000 and eventually absorbed into that company's portfolio.
The double ellipse — two overlapping ellipses forming a figure-eight or lemniscate shape — is Daniel Roth's most iconic design contribution. It provides an elegant alternative to both round and rectangular cases, creating a shape that is immediately recognisable and particularly well-suited to displaying complications across multiple sub-dials. The case shape became the brand's entire visual identity and remains one of the most distinctive case designs in independent watchmaking history.
Bulgari acquired Daniel Roth in 2000 along with the Gerald Genta brand, purchasing both independent watchmakers for their complication expertise and designs. Initially Bulgari maintained both brands as separate entities, but over the following decade gradually integrated them into Bulgari's own watch product development. The Daniel Roth name effectively disappeared from the market by the mid-2000s, with some complications and design language absorbed into Bulgari's Gerald Genta collection and then into the broader Bulgari range.

.avif)