If you’re a fan of dive watches, chances are you’ve heard the name Doxa whispered with a certain reverence among enthusiasts. Founded in 1889 in Le Locle, Switzerland, Doxa is a brand that’s carved out a unique niche in the world of horology, especially when it comes to underwater timekeeping. While many Swiss watchmakers have storied pasts, Doxa’s journey is particularly fascinating because of its bold innovations and cult following.

What really sets Doxa apart is its pioneering spirit. In the late 1960s, the brand made waves—literally—with the introduction of the Doxa SUB 300. This wasn’t just another dive watch; it was the first to feature a bright orange dial, a design choice that wasn’t just about standing out, but about maximizing legibility underwater. The SUB 300 also introduced the now-iconic no-decompression limit bezel, a practical tool for divers that quickly became a hallmark of the brand.

Doxa’s connection to the world of professional diving runs deep. The brand collaborated with legends like Jacques Cousteau, who was so impressed with the SUB 300 that he made it available through his U.S. Divers company. Over the decades, Doxa has continued to refine its designs, staying true to its roots while embracing modern technology and materials.

Today, Doxa watches are beloved by collectors and adventurers alike. Whether you’re a seasoned diver or just appreciate a watch with real history and character, Doxa offers something special. Their timepieces are robust, distinctive, and packed with heritage—a rare combination in a crowded market. So, if you’re looking to add a watch to your collection that’s as functional as it is iconic, Doxa is a name worth knowing.