Hautlence is a modern, independent Swiss watch brand that defies the conventions of traditional horology. Established in 2004 in Neuchâtel, the brand’s name is an anagram of Neuchâtel, a nod to its regional roots and to the blend of heritage and rebellion that defines its philosophy. From the outset, Hautlence positioned itself not as a heritage revivalist, but as a provocateur—offering radically different ways of reading time through mechanically complex and visually daring watches.

Hautlence’s signature innovation lies in non-traditional time displays, often featuring jumping hours, retrograde minutes, cylinder chains, and animated mechanisms. These are not mere novelties, but deep explorations of mechanical engineering paired with avant-garde aesthetics. The inaugural HL01 model introduced the world to Hautlence’s unique design language: a TV-shaped case, openworked dials, and a multi-level movement that emphasized architecture and motion as much as timekeeping.

The brand quickly gained a cult following among collectors who appreciated its willingness to challenge norms. Watches like the HL2.0 series showcased a cinematic horological spectacle—where hours are displayed via a rotating chain system, and the escapement moves on a vertical axis as part of the display. These kinetic sculptures blurred the line between timepiece and machine art, earning accolades for creativity and daring execution.

In 2012, Hautlence was acquired by MELB Holding, a family-owned group also behind H. Moser & Cie. This gave Hautlence greater technical and financial backing while preserving its independent spirit. Under the leadership of industry veteran Georges-Henri Meylan, and later his son Bertrand Meylan, the brand refined its design codes and strengthened its manufacturing capabilities.

Hautlence continued to experiment, notably with the Vortex and Linear Series, which took mechanical storytelling to new levels. These timepieces incorporate three-dimensional architecture, moving indicators, and industrial design, appealing to a new generation of watch enthusiasts seeking originality and substance. Many models also incorporate in-house or highly customized calibres, developed with top-tier movement specialists from the Neuchâtel region.

The brand’s visual identity is just as bold: rectangular or cushion-shaped cases, layered dials, exposed wheels, and futuristic materials like titanium and sapphire. Each piece feels like a piece of modern horological architecture—mechanically rich, but unconstrained by tradition.

Hautlence’s motto, “Cross the Line”, reflects its ethos perfectly. These are not watches for the mainstream or the faint-hearted—they are mechanical statements for those who view time as more than a number on a dial. Today, Hautlence stands as one of the most original voices in independent watchmaking, offering true horological art for those who live beyond the boundaries of tradition.