Jacob & Co is a bold, visionary force in luxury watchmaking and high jewellery, founded by Jacob Arabo in 1986. What began as a custom jewellery atelier in New York City quickly evolved into a global luxury brand synonymous with innovation, opulence, and high-profile clientele. By the early 2000s, Jacob & Co began producing avant-garde watches that would radically transform perceptions of what high-end horology could be.

The brand’s entry into watchmaking was anything but conventional. Rather than following the reserved aesthetics of Swiss tradition, Jacob & Co injected its watches with the same flamboyance and theatricality that made its jewellery popular among celebrities. The result was a new breed of timepieces—extravagant, architectural, and mechanically extreme—crafted not just to tell time, but to express imagination and individuality.

Perhaps the most iconic collection is the Astronomia, first launched in 2014. This watch redefined horological spectacle: under a domed sapphire crystal, a constantly rotating platform displays a three-axis tourbillon, a spinning globe, and a rotating diamond representing the moon—all orbiting the dial in a mesmerizing ballet of motion. With variations like the Astronomia Solar, Sky, and Casino, Jacob & Co has transformed this concept into a platform for both mechanical storytelling and luxury craftsmanship.

Other standout pieces include the Opera, which incorporates a mechanical music box into the watch movement, and the Twin Turbo Furious, a twin triple-axis tourbillon chronograph with decimal minute repeater—one of the most complicated wristwatches ever created. Many of these watches are powered by custom-developed movements in collaboration with leading Swiss horological specialists, proving the brand’s commitment to mechanical integrity beneath the spectacle.

Jacob & Co is also known for its extravagant use of gemstones, both in its jewellery and in its watches. Collections like the Billionaire series, featuring full pavé cases with hundreds of carats of diamonds, embody the brand’s unapologetic embrace of luxury. High-profile owners include billionaires, athletes, musicians, and royalty—all drawn to the brand’s fearless expression of status and artistry.

Despite its theatrical style, Jacob & Co has earned serious horological respect. Its mechanical watches are not just attention-grabbing—they are incredibly complex and built to the highest standards of Swiss manufacturing. Many models feature limited production, often custom-made or released in exclusive numbered editions.

What sets Jacob & Co apart is its unshakable belief that watches are wearable art—vehicles for creativity, emotion, and performance. The brand doesn’t chase trends or adhere to tradition. Instead, it redefines what is possible through a blend of technical mastery, daring design, and unrelenting vision.

With headquarters in New York and a manufacturing base in Geneva, Jacob & Co continues to be a disruptive and influential name in contemporary luxury, carving its own path between high jewellery, haute horlogerie, and fantasy.