Parmigiani Fleurier is a Swiss haute horlogerie brand founded in 1996 by master watchmaker and restorer Michel Parmigiani. Born out of Michel’s deep respect for historical timepieces and mechanical artistry, the brand represents a fusion of restoration expertise and contemporary watchmaking innovation. Backed by the Sandoz Family Foundation, Parmigiani Fleurier was uniquely positioned from the outset to operate as a fully integrated manufacturer, producing nearly all components in-house — from movements to cases and dials.
Michel Parmigiani’s background in restoring some of the world’s most exceptional antique clocks and watches heavily influences the brand’s approach. Every Parmigiani creation is guided by classical proportions, refined aesthetics, and mechanical purity. The maison is known for its elegant and understated design language, often expressed through ergonomic case shapes and meticulously hand-finished movements.
The brand’s flagship collection, Tonda, includes the Tonda PF line — a contemporary reimagining of Parmigiani’s design DNA. With integrated bracelets, minimalist dials, and luxurious yet subtle detailing, the Tonda PF exemplifies modern restraint and mechanical sophistication. Models like the Tonda PF Micro-Rotor, Chronograph, and Split-Seconds Chronograph feature high-end automatic calibres finished to haute horlogerie standards.
Parmigiani also showcases its technical capabilities in models like the Toric, Kalpa, and high-complication pieces such as tourbillons and perpetual calendars. Every watch reflects a devotion to symmetry, balance, and timeless design.
In recent years, under CEO Guido Terreni (formerly of Bulgari), Parmigiani Fleurier has refined its positioning, gaining critical acclaim for its purist ethos and quiet luxury appeal. It is now seen as a connoisseur’s brand — one that rewards those who appreciate craftsmanship over hype.