.avif){kind=small}
The Subdial Is On YouTube!
Subscribe
.avif)
Singer Reimagined is a Swiss luxury watch brand that redefines traditional chronograph design through innovative engineering and a passion for vintage aesthetics.
Singer Reimagined is a Swiss luxury watch brand founded in 2017 through a collaboration between Rob Dickinson, founder of Singer Vehicle Design, Italian watch designer Marco Borraccino, and master watchmaker Jean-Marc Wiederrecht of Agenhor. The brand aims to reimagine high-watchmaking by blending iconic design with cutting-edge engineering, drawing inspiration from the golden era of sports watches in the 1960s and 1970s.
Key Collections:
- Track1: The flagship model featuring the revolutionary AgenGraphe 6361 movement, developed by Agenhor. This chronograph displays elapsed time centrally, enhancing legibility and offering a unique aesthetic. The collection includes various editions such as the Launch, Geneva, and Emirates editions.
- Flytrack: A minimalist chronograph designed for single-function timing, ideal for specific tasks like coffee brewing. Notable models include the Flytrack Barista, which features a central sweeping seconds hand controlled via a pusher at two o’clock.
- 1969 Collection: A tribute to the year 1969, marking the launch of the first automatic chronographs. This collection reimagines vintage designs with modern engineering, featuring models like the 1969 Timer and 1969 Chronograph, powered by updated versions of the AgenGraphe movement.
- Divetrack: Introduced in 2024, this limited-edition diving watch displays time around the periphery of the dial, reserving the central space for diving functions. Only 25 pieces were produced, showcasing the brand’s commitment to innovation.
- Heritage Collection: Launched in 2025, this collection revives the Valjoux 236 movement, offering a blend of historical significance and modern craftsmanship. Each watch is a testament to Singer Reimagined’s philosophy of breathing new life into legendary movements.
Singer Reimagined timepieces are produced in limited quantities, emphasizing exclusivity and meticulous attention to detail. The brand continues to push the boundaries of traditional watchmaking, appealing to collectors who appreciate innovative design and engineering excellence.
Singer Reimagined is a Swiss watch brand founded in 2017, created as a collaboration between Singer Vehicle Design — the California company famous for reimagining Porsche 911s — and horological engineer Marco Borraccino. The brand applies Singer's philosophy of taking something classic and reimagining it with modern materials, engineering, and aesthetic sensibility, translating this from air-cooled Porsches to mechanical chronographs.
The Track1 is Singer Reimagined's flagship — a flyback chronograph with an entirely in-house developed movement created in collaboration with Agenhor (Jean-Marc Wiederrecht). The movement features a peripheral rotor, column wheel chronograph, and a distinctive track-style seconds display inspired by racing instrument dials. The case design references Singer Vehicle Design's automotive aesthetic — lightweight titanium construction, aviation-inspired crown placement, and ergonomic proportions for a racing driver's wrist.
Singer Reimagined targets the intersection of serious car collectors and watch collectors — a demographic that has grown significantly as the worlds of automotive and horological collecting have converged. The brand's Porsche 911 connection gives it instant credibility with the automotive community, while the Agenhor movement and genuine in-house development satisfies watch collectors seeking technical substance. Prices are in the serious independent tier, and the brand's limited production and niche positioning create strong community and residual value.
