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Zodiac

Zodiac

Heritage-driven Swiss watchmaking blending bold design, adventurous spirit, and precision craftsmanship for modern explorers.

Zodiac is a Swiss watch brand known for its innovative designs and adventurous spirit. The brand combines precision Swiss craftsmanship with bold, contemporary styles.

Brand Information

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Learn More About

Zodiac

If you’re a watch enthusiast, chances are you’ve heard the name Zodiac whispered with a certain reverence among collectors. But even if you’re just starting to dip your toes into the world of horology, Zodiac is a brand worth getting to know. Founded in Switzerland in 1882, Zodiac has a rich heritage that’s woven into the very fabric of watchmaking history. What sets Zodiac apart isn’t just its longevity, but its knack for innovation and its adventurous spirit—qualities that have made its timepieces favorites among divers, explorers, and style-conscious individuals alike.

Zodiac’s story is one of bold moves and creative risks. In the 1950s, the brand made waves with the introduction of the Sea Wolf, one of the world’s first purpose-built dive watches. This wasn’t just a stylish accessory; it was a tool designed for underwater exploration, and it quickly became a staple for both professional divers and military personnel. Over the decades, Zodiac continued to push boundaries, experimenting with vibrant colors, unique case shapes, and robust movements that could withstand the rigors of adventure.

Today, Zodiac is enjoying a well-deserved renaissance. The brand has embraced its vintage roots, reissuing classic models with modern updates that appeal to both seasoned collectors and newcomers. Whether you’re drawn to the retro charm of the Super Sea Wolf or the playful spirit of the Astrographic, there’s a Zodiac watch that tells a story—and invites you to create your own. In a world where many watch brands chase trends, Zodiac remains refreshingly authentic, blending Swiss craftsmanship with a sense of fun and discovery. If you’re looking for a watch that stands out from the crowd and carries a legacy of adventure, Zodiac is a name you’ll want on your radar.
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Frequently Asked Questions

What is Zodiac and what is the brand's history?

Zodiac is a Swiss watch brand founded in 1882 in Le Locle, one of the older names in Swiss watchmaking. The brand built a following particularly in the American market during the mid-20th century through its Sea Wolf dive watch — one of the first ISO-compliant dive watches ever produced — and various aviation and sports references. Zodiac is now owned by Fossil Group but retains its heritage positioning and continues to produce the Sea Wolf and related references.

What are Zodiac's most significant watches?

The Sea Wolf is Zodiac's flagship — a professional dive watch first produced in 1953 that was among the first watches ever built to the diving standards that later became ISO 6425. The current Sea Wolf retains the original's robust case proportions and dial character while using modern automatic movements. The Aerospace GMT is a pilot's watch referencing Zodiac's aviation heritage. The brand also produces the Super Sea Wolf range in various case sizes and finishing options.

What is Zodiac's positioning in the watch market today?

Zodiac occupies the accessible end of the Swiss heritage watch market — above Asian microbrands and fashion watches on heritage credibility, but positioned below the mainstream Swiss luxury tier. The Sea Wolf's 1953 pedigree gives it genuine collector interest among enthusiasts who value verified vintage credentials. Under Fossil Group ownership, the brand has invested in quality improvements while maintaining price accessibility, making the Sea Wolf one of the better-value Swiss heritage dive watches available.

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Zodiac

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